Yorkshire Festivals Identity
Cor! With so much to celebrate in the run-up to the 2012 Olympics, Welcome to Yorkshire commissioned us to create the brand identity and communication materials for the events and festivals they were supporting in the build up period.
To get across the diverse variety of events and festivals that are happening in Yorkshire we formed the 'Y' graphic out of various icons to communicate a region that has so much going on. Bold use of type, illustration, icon design and a collaboration with illustration agency Crush, helped us deliver the goods. Again.