Cafe Cereza Brand Identity
Cafeology insist on ethically sourcing everything that they produce – they really are 100% fair-trade. Their new ethically sourced coffee, based on a South American bean, needed a brand and that’s where we came in.
We based the brand on the proposition of “Coffee that makes you feel good”. And it makes you feel good not just because of its taste but also ethics and price. We set about creating a brand that was vibrant, youthful, rustic and exuberant. Latino, hand-made art direction brought the brand together before being rolled out across packaging, accessories, point of sale and online.
