News & Views

20/02/2018

NEWS - We've been reappointed by Costcutter

Posted by Joe Chetcuiti 0 Comments

We've been reappointed by Costcutter to run their promotional advertising campaigns.

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18/12/2017

NEWS - Automotive client rebranded to support their global growth strategy

Posted by Joe Chetcuiti 0 Comments

We have rebranded Ring, a leading supplier of automotive products, to support its growth strategy in the UK and Europe.

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20/11/2017

NEWS - Match & Make, Costcutter’s latest consumer campaign

Posted by Joe Chetcuiti 0 Comments

We have designed the identity and presentation of Match and Make - Costcutter’s new £5 or under evening meal solutions has recently launched in-store and to consumers.

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19/11/2017

NEWS - Lichfield's BID brief win

Posted by Joe Chetcuiti 0 Comments

We will take the lead on a full marketing and branding review of Lichfield city centre in Staffordshire.

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09/11/2017

Keep It Simple

Posted by Joe Chetcuiti 0 Comments

What is the key thing to remember when marketing a theme park, amusement park or attraction? Keep it simple...

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28/09/2017

Seb Joins!

Posted by Joe Chetcuiti 0 Comments

We've added to our account management team with the appointment of Seb Gloger who joins as a Junior Account Manager.

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03/08/2017

NEWS - Costcutter’s biggest ever campaign created

Posted by Joe Chetcuiti 0 Comments

We're behind Costcutter’s largest ever consumer campaign.

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12/07/2017

NEWS - New campaigns for Regatta

Posted by Joe Chetcuiti 0 Comments

We have created individual advertising campaigns to promote two of Regatta’s collections: the Standout and Professional ranges. The two campaigns, which will run on and off line over the next 12 months, are launching in July and are supporting the 2018 Spring/ Summer collections.

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12/06/2017

NEWS - Summer campaign launched for Chillfactore

Posted by Joe Chetcuiti 0 Comments

We have just created, developed and launched a new campaign for Chillfactore aimed at driving footfall to the snowpark over the summer months.

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05/05/2017

NEWS - We've just produced a YouTube first for Costcutter

Posted by Joe Chetcuiti 0 Comments

We have produced Costcutter’s first national pre-roll advertising campaign on YouTube - and vastly exceeded expectations.

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12/03/2017

NEWS - Bloom campaign launched for Chester Zoo.

Posted by Joe Chetcuiti 0 Comments

We have created, devised and launched a brand new marketing campaign for Chester Zoo called Bloom, which incorporates film, online advertising and press advertising.

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15/02/2017

A Good Ad Should Do Its Work And Then Get Out Of The Way

Posted in: Advertising , Opinion Piece by Joe Chetcuiti 0 Comments

Do ads get better if you know how they're made? No, says Kate.

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01/02/2017

The North-South Conundrum

Posted by Joe Chetcuiti 0 Comments

It’s taken for granted when being educated in the design industry that you’ll want to get to London at some point. Culture, money, clients, opportunities - all on your doorstep. But what about home and family? Is there not culture in other parts of the country? Can you not be just as successful up North...?

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12/01/2017

NEWS - Campaign for Edinburgh Zoo sees sharp rise in online results.

Posted by Joe Chetcuiti 0 Comments

Recently announced results show that the Christmas marketing campaign for Edinburgh Zoo, which was devised and created us here at Front; is one of the attractions most successful.

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10/05/2016

Writing A Great Creative Brief

Posted by Joe Chetcuiti 0 Comments

There's a real craft to writing a really succinct brief and it's an equally important part of campaign development as copywriting or art-direction...

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Download our quick one page guide to writing a great creative brief:

  • First principles
  • Understanding your audience
  • Keeping the brief brief
  • What to include

 

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