Exemplar Health Care

Capturing the heart and soul of a complex organisation, that just doesn't have time to stop and think about marketing because it needs to get on with the important job of caring for its patients, is not an easy task.

Fortunately we were blessed with a willing and forward looking group of people to work with, who recognised that they had to stick their head above the marketing parapet to ensure that the world knows about the great work it does.

As ever our starting point was working with the client team to define their essence - what makes them tick. Through our brand key workshops with the senior team and managers from around the country, we enabled the creation of their brand promise “enhancing life”. This proposition was then used as the springboard to develop the new brand. Fractals of light were developed as the symbolic symbols of the proposition suggesting warmth, positivity and hope. From this we created a full suite of branding tools including identity, colour, typography, imagery, copy and design.

The project also gave us the opportunity to work with photographer and film maker Kerry Harrison, something we'd wanted to do for a long time. He brought a natural energy to the photography and filming we commissioned. You can see more of our work with him here.

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