Travelwest

Bristol is expanding its car club provision to make car club membership a practical option for a growing number of people to offer an alternative transport choice that complemented the City's vision for the future.

Our campaign was designed to encourage audiences to think about car use in a different way, raise awareness of the benefits of becoming a member and to stimulate increased memberships

The campaign cut through some of the perceived complexities of car club membership and focused on benefits and common elements as part of the growing sharing culture

Travelwest  Image Travelwest  Image Travelwest  Image

No comments made yet

Add Your Comment

* required fields

Thanks for visiting

Download our quick one page guide to writing a great creative brief:

  • First principles
  • Understanding your audience
  • Keeping the brief brief
  • What to include

 

Promo Splash Form

* required fields