Bristol is expanding its car club provision to make car club membership a practical option for a growing number of people to offer an alternative transport choice that complemented the City's vision for the future.

Our campaign was designed to encourage audiences to think about car use in a different way, raise awareness of the benefits of becoming a member and to stimulate increased memberships

The campaign cut through some of the perceived complexities of car club membership and focused on benefits and common elements as part of the growing sharing culture

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