Music in the Round

Re-positioning, re-branding, re-purposing of South Yorkshire's only resident orchestra.

A complex, highly creative, quality driven organisation that needed to re-define its itself through its brand to reflect the true purpose behind what they did – getting people intellectually, emotionally and physically closer to the music through their dedication to performing in the round.

We worked consultatively, as ever, taking Music in the Round through our branding process to develop a new visual and verbal identity that brought the power of music to life visually and embedded the ‘in the round' concept across all their activity. 

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