Costcutter

Challenge
Design the identity and presentation of Costcutter's biggest ever promotion and make it work with multiple brands in store, at point of sale, for social media and with online and offline advertising. The sales promotion had to contain multiple offers that changed every three weeks and be flexible in working across different store types.

Results
We created a simple, colourful format designed to work with the multiple product brands involved.

We also made sure that it worked beautifully with the Costcutter brand. The treatment style was also developed to be used to illustrate the prizes on offer. These prize offers were visualised so that they could easily be viewed and comprehended in advertising, online and at point of sale.

A structured formula was created so that new offers could be slotted in and updated as the summer season progressed and the promotion rolled out. We achieved standout at point of sale with a formula that could be updated to avoid the wall-paper effect along with a toolkit of visuals that worked seamlessly across all media.

Costcutter Image Costcutter Image Costcutter Image

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