Chill Factore

Challenge
Make snow relevant to kids parties when it's not even on the agenda.

Results
A cracking piece of creative that came from our constant quest to simplify an offer into something singular and differentiated. Our combination of birthday cake and snow-park activities showed that snow and parties were perfect partners. Bringing these two disparate elements together as a playful whole provided cut-through in a noisy market-place and showed that Chillfactores's snow and party offer was a natural combination

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