Chill Factore

Challenge
The skiing pre-season is normally out of scope for most skiers / snowboarders as they don't usually look to get their ski legs back until Christmas or the New Year. Our challenge was to drive additional footfall and revenue during this normally quiet shoulder period.

Response
The “Beat the Rush” campaign drew on two truths. One, there's more space and time in the shoulder period making it easier to either learn or refresh your skills. Two, whether its pre or post season skiing is an exhilarating, aspirational but accessible sport and hobby and the quiet periods are the perfect time to get involved. We brought both conceits together in a campaign that not only focussed on the benefits but also drove activation.

We'll let you know the results when we have them.

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