Derby Theatre

Challenge
Provide Derby Theatre with a creative platform to present in-house productions and provide differentiation from touring plays to drive footfall and ticket sales.

Solution
We created a single-minded approach for visual identities for plays to build recognition of the quality and appeal of Derby Theatres new productions. This approach included only using single images, portraits of the highest quality, of a key character from the production with simple, powerful typography and the minimal use of supporting copy. This new disciplined approach created a house-style that was instantly recognisable yet flexible enough to allow the production style and content to shine through.  Derby Theatre enjoyed their largest ever opening day ticket sales for the first production employing our new approach.

Derby Theatre Image Derby Theatre Image Derby Theatre Image Derby Theatre Image

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