Costcutter

Challenge
Help Costcutter bring everyday value promotions to life with an eye on efficiency but also maintaining strong brand values, quality control and excellent results.

Solution
We developed a strong visual style with punchy visuals to capture attention and entertain the viewer in what is often a disruptive medium. Within this we employed a range of approaches to make new and existing content go further - from repurposing existing film into mini campaigns to using 2.5D techniques to animate still images. This helped to create seasonal campaigns presented through short, charming ads that support the brand, present strong promotional offers and drive click-through activation with great results. All of these campaigns have over-achieved on industry average view-through and click-through rates.

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