University of Plymouth

Challenge
Position a Plymouth nursing degree offer as attractive, differentiated and competitive whilst
being highly salient to the target audience.

Response
The campaign was multi-faceted; communicating the vocational, hands-on approach of Plymouth University combined with strong visual stand-out and differentiation from what is usually seen in this categories communication whilst being true to the motivations of the potential student.

The campaign also delivered messages that could be flexed around the experience of learning and the passion of the individual applicant. This enabled Plymouth to use different messages at different points of campaign activity. From early awareness to driving applications through to enrolment and retention.

University of Plymouth Image University of Plymouth Image University of Plymouth Image University of Plymouth Image University of Plymouth Image

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