Ring Automotive

Challenge
Ring's new 5000k bulb provides a whiter bulb that has a colour temperature that is the closest match to sunlight. The challenge is to identify and articulate what the benefits of a 5000k bulb are, why the colour temperature is important, and to motivate motorists to specify the bulbs when they next purchase headlights.


Response
By emphasising how a 5000k bulb is the closest match to DRL lights and is the perfect choice for visibility, safety and colour temperature our concepts turn Ring's new 5000k bulb into a must have for motorists. Bringing forward the product's effects, as well as its features, such as making you a greater presence on the road, causing less eye strain, and being the closest match to DRL light motivates motorists to specify Ring's new bulb.

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