Front on New Business Surge with Two New Wins
Mar 07 2007
Sheffield advertising agency, Front is celebrating after securing new briefs with TOTAL’S aviation division, and Capita Hartshead – the leading financial services company
Front has been appointed by TOTAL to design and implement a strategic sales promotion campaign with the dual aims of increasing its market share in the aviation lubricants market, and to enhance the position of TOTAL as the supplier of choice.
A series of tactics will be used, from direct mail to press advertising, and will be aimed at Total’s trade and consumer audiences which include; pilots, engineers and flying schools. The core creative of the campaign will focus on the care and protection that the use of TOTAL products gives you and it will run for 12 months
Front has also been re-appointed by Capita Hartshead to design and manage its national press advertising activity which is aimed at companies with large pensions schemes with both active and retired members. The new work will reinforce the previous campaigns created by Front over the past two years and will also run for 12 months.
Joe Chetcuti, managing director of Front, commented; ‘Winning these briefs clearly shows the team’s ability to work with clients from differing sectors in the same strategic and creative way. Although the audiences are totally different, we have demonstrated to both clients that we can help them become more successful through greater competitive communications.’
