Front Helps Seat of Learning & Corporate Giant
May 07 2008
Sheffield advertising agency, Front has secured a double account win after being awarded two prestigious contracts with Warwick Business School (WBS) and Capita Hartshead - the leading financial services company. The work with WBS is to deliver a coherent design strategy for its Alumni whilst the Capita Hartshead brief is to communicate the company’s improved offer following the acquisition of firms Higham Dunnet Shaw and Aspen PLC.
WBS’ Alumni programme is designed to offer networking opportunities, an effective knowledge base and community for liked minded individuals. The team at Front used the Alumni’s four key themes of Connect, Learn, Develop and Engage to develop a series of creative concepts and designs for its graduation and friends of WBS brochures as well as templates for a variety of invitations and for Nexus – WBS’ news information tool.
Joe Chetcuti, director of Front, said of the work with WBS; ‘The Warwick Business School is recognised internationally as a leading seat of learning so it needed a well thought out and robust design strategy that will increase the intrinsic value and profile of the Alumni. I know we’ve achieved this so I look forward to seeing each mechanic being delivered and implemented over the coming months.’
Front’s second win was to re-position and communicate Capita Hartshead’s new offering following the acquisitions of Higham Dunnet Shaw and Aspen PLC. The company has effectively moved from being a pension administrator and now offers a diverse range of services across complementary industry sectors, including actuarial, investment and benefit consulting, scheme governance, annuity and risk broking and PPF preparation and administration.
