Front to Reaffirm Capita Hartshead’s Position to the UK Pension Sector with New ATL Campaign
Nov 07 2008
Front, the Sheffield based advertising agency, has secured a major new business to business advertising brief with Capita Hartshead - the leading financial services company - to drive overall awareness of the brand and show that it leads the way in the highly competitive pensions administration sector.
The ongoing press advertising campaign, which launches this week, is specifically targeted at managers who work within the UK’s biggest pension schemes. It aims to communicate how Capita Hartshead is better prepared than any of its competitors to respond to client’s future needs no matter what they may be.
The main proposition and creative thinking is based around trust and illustrates how the company is able to deal with any future changes that may affect the running of a pension scheme such as technology, legislation, macro economics and the current tougher business climate.
The creative executions will be rolled out in key trade publications including; Professional Pensions and Pensions World.
Joe Chetcuti, director of Front, commented; ‘We’ve worked had over the last few years with Capita to position it as an innovative and forward thinking business that is not only responsive but also proactive. It has a great and enviable credibility in the market place but isn’t afraid to push the boundaries of its sector.’
