New Fairtrade Campaign for 2010
Dec 16 2009
In a unique Sheffield collaboration, Cafeology, the Sheffield based and independently owned supplier of Fairtrade beverages to the out of home market (restaurants, cafes etc), has appointed Sheffield based advertising agency Front to develop its brand communications based around the theme '100% Fairtrade in Everything We Do'.
The new drive will carefully reflect Cafeology’s values of only supplying Fairtrade products including; coffee, tea, chocolate and sugar that are ethically sourced from farmers in Colombia, Costa Rica, the Dominican Republic and Malawi.
The two Sheffield businesses have initially joined forces to create and launch a new communication campaign that will further position Cafeology as market leader in their field. A collection of supporting collateral is also being devised for Cafeology’s branded concession coffee bars across the country. In time, the designs will then be rolled out across all its communications platforms from point of sale and packaging to branded materials and online.
Cafeology truly believes in the importance of supporting the Fairtrade certification, financially and professionally, and is proud to be able to offer the most comprehensive branded certified Fairtrade range of professional ingredients available today. Through its association with the Fairtrade Foundation as a certified licensee, Cafeology is able to provide full traceability for its entire range of products allowing all its customers to see, with their support, how they are directly benefiting the lives of hundreds of farmers and their families around the world.
Cafeology’s current clients include; Orchid Pubs and Dining, Revolution Bars and The Sheffield College.
Joe Chetcuti, director of Front, said; 'Our new relationship with Cafeology is an exciting one – especially as it is with a fellow Sheffield based business that is doing such good work. The campaign will reflect the independent nature of the company and the fact that it offers a personal service. That, coupled with the fact that they know the exact journey and story of their beans from being hand-picked through to roasting and packaging is a really strong message - especially in today’s overly consumer driven world'.
Bryan Unkles, managing director, at Cafeology, also commented; 'The demand for Fairtrade products is growing all the time as more and more people begin to realise their importance. Consumers are now very switched on to the issues around Fairtrade and we are sure this new campaign will help us communicate with our trade customers in an event more targeted and effective way.'
