Front Appointed to Get Families on Track to The National Railway Museum
Jan 16 2009
Front, the Sheffield based advertising agency, has secured a major new creative and advertising brief with the National Railway Museum (NRM) in York to create a series of footfall campaigns commencing with its Nine Days of Family Fun which kicks off in February.
The team at Front has created a series of executions across press, outdoor and online with the aim of continuing to attracting a broad demographic to NRM which has been a major focus for many years. The main proposition and creative thinking is to show that it’s a great day out for the whole family – regardless of age!
Front’s second brief is for the India Festival which will be taking place across the Easter Holidays in April. This unique event will be a celebration of India’s relationship with the railways and it too is aimed at the family market. Again, a series of above the line channels will be used with a key focus on press.
Joe Chetcuti, director of Front, commented; ‘The NRM is a real institution and is a venue that we should all be proud of as it’s a testament to Britain’s industrial past and future. The festivals team does an amazing job so it’s been great for us to work with them and to communicate what they’ve got to offer!’
