Front Showcases New Brand Identity & Website Launch
Apr 14 2010
Front, the Sheffield based advertising agency, is today unveiling its new brand identity and website. Front was set up in 2004 by directors Joe Chetcuti and Chris David and since its launch the agency has fundamentally changed in terms of culture, offering and size. This new identity is a reflection of that evolution.
The team has created a core logo that will be applied across all communications channels which has a strong colour pallet, which can be changed, and a distinctive 3D inspired execution. The new website www.frontideas.com is a comprehensive showcase for the company where visitors can now review all its creative work, read the latest news and views from the team and explore its client roster and experience in different fields including; travel and tourism, aviation, consumer goods and telecommunications.
This new focus follows a busy year for the agency which saw it secure its first Recommended Agency Roster rating of 9/10 and the launch of its first social media website. The team also delivered a series of advertising campaigns and award-winning design projects for clients. 2010 is set to be another busy year and will see first the TV advert created by the agency being aired in June.
Joe Chetucti commented, ‘The last five years have been a fantastic time for us and it has seen big changes. We’ve had three offices in that time, each accommodating new team members who’ve brought additional experience, ideas and energy. Our client list has remained gratifyingly stable as we continue to successfully serve the needs of current clients whilst attracting new ones through word of mouth and recommendation.
Joe continued; ‘This new branding and website are now true representations of where we are as a company and hopefully showcases our talents - both in terms of design and strategic capability.’
