Front mixes it with Morphy Richards
Apr 26 2011
Front – the Sheffield based advertising agency - has been appointed by Morphy Richards to create the on product packaging and point of sale for their new Soupmaker product that has been launched by the consumer durables giant.
Front Gets to Work with Morphy Richards
Front – the Sheffield based advertising agency - has been appointed by Morphy Richards to create the on product packaging and point of sale for their new Soupmaker product that has been launched by the consumer durables giant.
The team at Front has developed an engaging and innovative style for the Soupmaker which is based around a core theme of healthy and homemade eating. A clever use of fresh, wholesome ingredients on a crisp white background reiterates the product’s key messages and benefits to the end user. The main theme is also enhanced by a pictorial step by step guide demonstrating how easy it is to use. The success of the project has now resulted in Front securing additional briefs from Morphy Richards for its Iron range and its 75th Anniversary celebrations which are taking place this year.
Joe Chetcuti, director at Front, said; ‘Working with Morphy Richards is a real honour as it is such an internationally respected and well know brand. The initial Soupmaker brief got the whole team enthused as it challenged us to make healthy fun and we’re now looking forward to launching the next set of campaigns over the coming months.’
