Front Gets into the Latin American Vibe for Cafeology
Nov 07 2011
Front has helped create and launch a new coffee brand for Cafeology; the independently owned supplier of ethically sourced beverages to the out of home market.
Front has been working with Cafeology – a fellow Sheffield business since 2009 and specialises in the supply of hot beverages, equipment, branding and training throughout the UK.
The latest addition to its portfolio is based on a Latin American blend so Front was asked to devise, create and launch a new brand identity for it. The result was Cafe Cereza.
The main thinking and proposition of the new brand is based on the premise that ‘Coffee makes you feel good’ thanks to various factors including; its taste, ethics and price. The resulting art direction was built around a core theme of being Latino and hand roasted.
Various executions were then devised and are currently being rolled out across packaging, accessories, POS and online platforms. However, each one communicates the same strong, vibrant, youthful, rustic and exuberant values.
As a business, Cafeology truly believes in the importance of supporting independent producers, financially and professionally, and is proud to be able to offer one of the most comprehensive ranges of certified beverage ingredients available today. Through its association Rainforest Alliance along with the Fairtrade Foundation as a certified licensee, Cafeology is able to provide full traceability for its range of products allowing all its customers to see, with their support, how they are directly benefiting the lives of hundreds of farmers and their families around the world.
Joe Chetcuti, director at Front, commented; ‘All of us at the agency passionately believe in what Cafeology is all about and what it’s trying to achieve. We’ve worked closely with them over the past couple of years so creating the new Cafe Cereza brand - and seeing it come to life – has been a real joy.’