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    <title>News</title>
    <description>News</description>
    <link>http://www.frontideas.com/news-views</link>
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      <title>Front Gets into the Latin American Vibe for Cafeology</title>
      <description>&lt;p style="text-align: left;"&gt;Front has helped create and launch a new coffee brand for Cafeology; the independently owned supplier of ethically sourced beverages to the out of home market.&lt;/p&gt;</description>
      <link>http://www.frontideas.com/news-views/2011/nov/7/front-gets-into-the-latin-american-vibe-for-cafeology</link>
      <pubDate>Mon, 07 Nov 2011 17:22:54 GMT</pubDate>
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      <title>Front mixes it with Morphy Richards </title>
      <description>&lt;p&gt;Front &amp;ndash; the Sheffield based advertising agency - has been appointed by Morphy Richards to create the on product packaging and point of sale for their new Soupmaker product that has been launched by the consumer durables giant.&lt;/p&gt;</description>
      <link>http://www.frontideas.com/news-views/2011/apr/26/front-mixes-it-with-morphy-richards</link>
      <pubDate>Tue, 26 Apr 2011 00:00:00 GMT</pubDate>
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      <title>Account Manager - Maternity Cover</title>
      <description>&lt;p&gt;Cari's only gone and get herself up the duff. Selfish cow. Are you big enough to fill her rather large boots? Great clients, great place to work, unlimited tea. What more could you want?&lt;/p&gt;
&lt;p&gt;See &lt;a href="/p/19/information/account-manager-maternity-cover"&gt;here&lt;/a&gt; for more information&lt;/p&gt;</description>
      <link>http://www.frontideas.com/news-views/2011/apr/20/account-manager-maternity-cover</link>
      <pubDate>Wed, 20 Apr 2011 00:00:00 GMT</pubDate>
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      <title>Front Scoops Gong at Prestigious Marketing Awards</title>
      <description>&lt;p&gt;Front is celebrating after winning a Silver Award at the prestigious Chartered Institute of Marketing Travel Industry Group Awards which took place this week at The InterContinental Park Lane in London&lt;/p&gt;</description>
      <link>http://www.frontideas.com/news-views/2011/apr/19/front-scoops-gong-at-prestigious-marketing-awards</link>
      <pubDate>Tue, 19 Apr 2011 16:26:03 GMT</pubDate>
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      <title>Front to get Wrest Park on the Tourist Map for English Heritage</title>
      <description>&lt;p&gt;Front has been appointed by English Heritage to promote and market its stunning Wrest Park property in Bedfordshire. The campaign is launching in phases throughout 2011 and was won following a competitive pitch.&lt;/p&gt;</description>
      <link>http://www.frontideas.com/news-views/2011/apr/19/front-to-get-wrest-park-on-the-tourist-map-for-english-heritage</link>
      <pubDate>Tue, 19 Apr 2011 16:17:27 GMT</pubDate>
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      <title>Front Gets to Work with New Dickiesstore.co.uk Brief</title>
      <description>&lt;p&gt;Front, the Sheffield based advertising agency, has secured a high profile and strategic contract win with Dickiesstore.co.uk &amp;ndash; the official UK online distributor of the famous Dickies work-wear brand.&lt;/p&gt;</description>
      <link>http://www.frontideas.com/news-views/2010/jun/1/front-gets-to-work-with-new-dickiesstore-co-uk-brief</link>
      <pubDate>Tue, 01 Jun 2010 00:00:00 GMT</pubDate>
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      <title>Front Soars to New Heights with TV Advert</title>
      <description>&lt;p&gt;After six years of successful and compelling print, online outdoor and radio advertising work, Front - the Sheffield based advertising agency - has made the strategic decision to diversify into the television sector and is now offering clients the additional service of devising, creating and integrating TV commercials into their campaign strategies. The first appointment for the the team is a 30 second advert to promote the prestigious and hugely popular Royal International Air Tattoo which will be taking place at RAF Fairford in Gloucestershire from 17&lt;span style="font-size: x-small;"&gt;t&lt;span style="font-size: x-small;"&gt;&lt;span&gt;h&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&amp;nbsp;to 18&lt;span style="font-size: x-small;"&gt;t&lt;span style="font-size: x-small;"&gt;&lt;span&gt;h&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&amp;nbsp;July, 2010.&lt;/p&gt;</description>
      <link>http://www.frontideas.com/news-views/2010/may/15/front-soars-to-new-heights-with-tv-advert</link>
      <pubDate>Sat, 15 May 2010 00:00:00 GMT</pubDate>
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      <title>Front Gets Legend Seekers on Ridley Scott's Robin Hood and English Myths' Trail</title>
      <description>&lt;p&gt;With Robin Hood mania quickly gripping much of the country thanks to the opening of Ridley Scott&amp;rsquo;s latest blockbuster adaptation last week, Front - the Sheffield based advertising agency &amp;ndash; has launched a brand new &lt;em&gt;Myths and Legends&lt;/em&gt; promotion for VisitEngland to capitalise on the blockbuster&amp;rsquo;s release.&lt;/p&gt;</description>
      <link>http://www.frontideas.com/news-views/2010/may/1/front-gets-legend-seekers-on-ridley-scott-s-robin-hood-and-english-myths-trail</link>
      <pubDate>Sat, 01 May 2010 00:00:00 GMT</pubDate>
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      <title>Front Showcases New Brand Identity &amp; Website Launch</title>
      <description>&lt;p&gt;Front, the Sheffield based advertising agency, is today unveiling its new brand identity and website. Front was set up in 2004 by directors Joe Chetcuti and Chris David and since its launch the agency has fundamentally changed in terms of culture, offering and size. This new identity is a reflection of that evolution.&lt;/p&gt;</description>
      <link>http://www.frontideas.com/news-views/2010/apr/14/front-showcases-new-brand-identity-website-launch</link>
      <pubDate>Wed, 14 Apr 2010 16:21:22 GMT</pubDate>
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      <title>Front Trumpets South Yorkshire with Launch of New Conference Guide</title>
      <description>&lt;p style="text-align: left;"&gt;Front, the Sheffield based advertising agency, has further strengthened its credentials and experience in the travel sector after designing the fourth annual Yorkshire South Conference Guide on behalf of Yorkshire South - the organisation that co-ordinates tourism marketing for Sheffield, Doncaster, Rotherham and Barnsley.&lt;/p&gt;</description>
      <link>http://www.frontideas.com/news-views/2010/feb/8/front-trumpets-south-yorkshire-with-launch-of-new-conference-guide</link>
      <pubDate>Mon, 08 Feb 2010 00:00:00 GMT</pubDate>
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      <title>'Escapism Remains Primary Motivating Factor Behind Leisure Travel' </title>
      <description>&lt;p&gt;&lt;strong&gt;&lt;em&gt;&amp;lsquo;Escapism Remains Primary Motivating Factor Behind Leisure Travel&amp;rsquo;&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Front &amp;ndash; the Sheffield based advertising agency whose clients include; VisitBritain and the Royal Horticultural Society &amp;ndash; is today (Tuesday 26th January, 2010) launching the first in its brand new series of annual tourism marketing reports. Front has commissioned the prestigious Christel DeHaan Tourism and Travel Research Institute at the University of Nottingham to compile the report, entitled &lt;em&gt;&amp;lsquo;Tourism Marketing: What is Driving Consumer Decisions During &amp;amp; After Recession&amp;rsquo;, &lt;/em&gt;which&lt;em&gt; &lt;/em&gt;looks at various consumer insights, trends and patterns that directly affect the travel sector and makes predictions on what is in store for the industry as a whole in 2010.&lt;/p&gt;</description>
      <link>http://www.frontideas.com/news-views/2010/jan/7/-escapism-remains-primary-motivating-factor-behind-leisure-travel</link>
      <pubDate>Thu, 07 Jan 2010 00:00:00 GMT</pubDate>
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      <title>New Fairtrade Campaign for 2010</title>
      <description>&lt;p&gt;In a unique Sheffield collaboration, Cafeology, the Sheffield based and independently owned supplier of Fairtrade beverages to the out of home market (restaurants, cafes etc), has appointed Sheffield based advertising agency Front to develop its brand communications based around the theme '100% Fairtrade in Everything We Do'&lt;em&gt;.&lt;/em&gt;&lt;/p&gt;</description>
      <link>http://www.frontideas.com/news-views/2009/dec/16/new-fairtrade-campaign-for-2010</link>
      <pubDate>Wed, 16 Dec 2009 00:00:00 GMT</pubDate>
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      <title>Front Grows Account Management Team with New Appointment</title>
      <description>&lt;p&gt;Sheffield advertising agency Front has strengthened its core account management team with the appointment of Sarwah Al-Obaidi as an account executive.&lt;/p&gt;</description>
      <link>http://www.frontideas.com/news-views/2009/sep/2/front-grows-account-management-team-with-new-appointment</link>
      <pubDate>Wed, 02 Sep 2009 00:00:00 GMT</pubDate>
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      <title>RHS Blooms as Attendances at Cardiff &amp; Chelsea Flourish</title>
      <description>&lt;p&gt;After launching the brand new &amp;pound;1million integrated campaign with Sheffield based advertising agency Front, the RHS has enjoyed success and exceeded targets at the first two events of the year; RHS Show Cardiff and RHS Chelsea Flower Show.&lt;/p&gt;</description>
      <link>http://www.frontideas.com/news-views/2009/may/15/rhs-blooms-as-attendances-at-cardiff-chelsea-flourish</link>
      <pubDate>Fri, 15 May 2009 00:00:00 GMT</pubDate>
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      <title>Front Appointed to Get Families on Track to The National Railway Museum</title>
      <description>&lt;p&gt;Front, the Sheffield based advertising agency, has secured a major new creative and advertising brief with the National Railway Museum (NRM) in York to create a series of footfall campaigns commencing with its Nine Days of Family Fun which kicks off in February.&lt;/p&gt;</description>
      <link>http://www.frontideas.com/news-views/2009/jan/16/front-appointed-to-get-families-on-track-to-the-national-railway-museum</link>
      <pubDate>Fri, 16 Jan 2009 00:00:00 GMT</pubDate>
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      <title>Front to Reaffirm Capita Hartshead's Position to the UK Pension Sector with New ATL Campaign</title>
      <description>&lt;p&gt;Front, the Sheffield based advertising agency, has secured a major new business to business advertising brief with Capita Hartshead - the leading financial services company - to drive overall awareness of the brand and show that it leads the way in the highly competitive pensions administration sector.&lt;/p&gt;</description>
      <link>http://www.frontideas.com/news-views/2008/nov/7/front-to-reaffirm-capita-hartshead-s-position-to-the-uk-pension-sector-with-new-atl-campaign</link>
      <pubDate>Fri, 07 Nov 2008 00:00:00 GMT</pubDate>
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      <title>Front Grows Creative &amp; Management Team with Two New Appointments</title>
      <description>&lt;p&gt;Sheffield advertising agency Front has strengthened its core creative and account management teams with the appointments of Paul Copley as a senior creative and Matt Cockrean as an account executive.&lt;/p&gt;</description>
      <link>http://www.frontideas.com/news-views/2008/aug/7/front-grows-creative-management-team-with-two-new-appointments</link>
      <pubDate>Thu, 07 Aug 2008 00:00:00 GMT</pubDate>
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      <title>Front has a blooming start to the summer after securing three year Royal Horticultural Society brief</title>
      <description>&lt;p&gt;The Royal Horticultural Society (RHS), the UK's leading gardening charity dedicated to advancing horticulture and promoting the joy of gardening to all, has appointed Front as the new through the line agency for its prestigious annual flower shows, RHS Spring Flower Show, Cardiff, RHS Chelsea Flower Show, Hampton Court Palace Flower Show and the RHS Flower Show at Tatton Park .The three year contract covers broadcast, press advertising, direct marketing and online activity. Front has also appointed MediaVest to plan and buy all media for each show.&lt;/p&gt;</description>
      <link>http://www.frontideas.com/news-views/2008/may/7/front-has-a-blooming-start-to-the-summer-after-securing-three-year-royal-horticultural-society-brief</link>
      <pubDate>Wed, 07 May 2008 00:00:00 GMT</pubDate>
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      <title>Front Helps Seat of Learning &amp; Corporate Giant</title>
      <description>&lt;p&gt;Sheffield advertising agency, Front has secured a double account win after being awarded two prestigious contracts with Warwick Business School (WBS) and Capita Hartshead - the leading financial services company. The work with WBS is to deliver a coherent design strategy for its Alumni whilst the Capita Hartshead brief is to communicate the company&amp;rsquo;s improved offer following the acquisition of firms Higham Dunnet Shaw and Aspen PLC.&lt;/p&gt;</description>
      <link>http://www.frontideas.com/news-views/2008/may/7/front-helps-seat-of-learning-corporate-giant</link>
      <pubDate>Wed, 07 May 2008 00:00:00 GMT</pubDate>
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      <title>Front Briefed to Create New Website for Outdoor Yorkshire</title>
      <description>&lt;h3&gt;&lt;a name="6"&gt;&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;Sheffield advertising agency, Front has created a new portal for Outdoor Yorkshire, the Yorkshire Tourist Board&amp;rsquo;s official website, to promote the wide range of outdoor activities that are available in the stunning county of North Yorkshire.&lt;/p&gt;</description>
      <link>http://www.frontideas.com/news-views/2008/apr/7/front-briefed-to-create-new-website-for-outdoor-yorkshire</link>
      <pubDate>Mon, 07 Apr 2008 00:00:00 GMT</pubDate>
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