Advertising laughs in the face of Alternative Facts.

Should advertising embrace ‘alternative facts’?

In January at a White House press gathering Kellyanne Conway defended White House Press Secretary Sean Spicer's patently false assertion that Trump had garnered more attendees for his inauguration than anyone else as not a lie but simply “alternative facts”.

You would image that those in the advertising industry would applaud such chutzpah. Long perceived as peddlers of half-truths and misinformation in our pursuit of a quick buck we're often misconstrued as unscrupulous, immoral purveyors of any message that we're paid to make plausible.

Well, nothing could be further from the truth.

The mantra for any good, professional adman or women is to be truthful, honest, decent and legal. And that's before we get to the exciting creative bit that makes the message stand out and stand up. These are underpinning principals that are hardwired into the creative process. We're trying to present the best that brands can be but never, ever trying to lie or cheat anyone.

And I, for one, am pleased that with help from those who peddle alternative facts that advertising has inadvertently moved one rung up the integrity ladder. Who'd have thought the office of the POTUS would have such an impact so soon.

Joe

Last Updated: 14/03/2017
Author: Joe Chetcuiti

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