NEWS - Match & Make, Costcutter’s latest consumer campaign

We have designed the identity and presentation of Match and Make - Costcutter’s new £5 or under evening meal solutions has recently launched in-store and to consumers.

We have designed the identity and presentation of Match and Make - Costcutter's new £5 or under evening meal solutions has recently launched in-store and to consumers.

Match and Make gives shoppers the ability to choose - and then create - a mouth-watering meal for under £5 that can be cooked in less than 30 minutes. They just need to decide which ingredients to select including a meat, a carb (such as rice or pasta) and a tasty sauce. For added inspiration, menu options will also be showcased on Costcutter's online recipe page.

The main aim of Match & Make is position Costcutter as a convenient place where shoppers can buy fresh food that is value for money and also where they can be inspired to create some of their simple but favourite evening meals such as Italian Spaghetti Bolognese, Indian Chicken Curry or Chinese Sweet & Sour Pork. 

The new creative executions devised by Front will be used across press, digital, POS and social media platforms.

Joe Chetcuti – Director at Front – said: “Match & Make is all about inspiring Costcutter's customers in a new and exciting way. We feel that we have created a campaign that will drive engagement and that will help Costcutter to deliver on its promise of providing fresh and cost effective meals.”

Jen Steel – Brand Manager at Costcutter Supermarkets Group, added: “We are really excited about the launch of our ‘Match & Make' £5 or under evening meal solutions, and we hope that it encourages our customers to quickly & easily pick up the ingredients to cook their favourite meals at a great price.”

Last Updated: 12/03/2018
Author: Joe Chetcuiti

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