NEWS - Summer campaign launched for Chillfactore

We have just created, developed and launched a new campaign for Chillfactore aimed at driving footfall to the snowpark over the summer months.

We have just created, developed and launched a new campaign for Chillfactore aimed at driving footfall to the snowpark over the summer months.

The campaign, which is aimed at active families and is built around an over arching theme of “the next adventure starts here”, will run across press, radio, Google display network and social media.

Chillfactore, which is in Manchester, is home to the UK's longest real snow indoor skiing and snowboarding slope. It is celebrating its 10th anniversary in 2017 and attracts over 1 million guests per year.

This is the first project undertaken by us here at Front. Its on-going brief will be focussed on moving Chillfactore beyond being simply perceived as a snow centre to being an attraction that has a broader appeal to adventurers and all active families.

Joe Chetcuti, Managing Director at Front, said: “Chillfactore is a fantastic attraction that we're delighted to be working with and helping grow. This new campaign is a great platform on which to build awareness and drive footfall.”

Last Updated: 12/03/2018
Author: Joe Chetcuiti

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