Our creative challenge is designed to inspire and find the best young and up and coming creative talent in the UK.


Creative Challenge 2020

In 2020 we teamed up with students from the University of Lincoln’s Creative Advertising course.

The challenge was based on a brief to:

Persuade consumers to shop at a local convenience store rather than a large supermarket.

Costcutter Supermarkets Group, our longstanding client, acted as the case study brand. 24 students took part in teams of two. The teams were tasked with undertaking category research and generating consumer insights along with delivering multiple concepts with supporting rationales. Each student pair presented their work to the Front judging team and their peers.


Creative Challenge 2020  - WINNERS

Fred Loveder and Aaron Watson were chosen as winners. They were awarded the opportunity to take a work placement with the Front team.

Fred and Aaron


Frankie De Giorgio, Front’s Creative Director and judge said:

"We were impressed by their professional approach, storytelling presentation and creative solution – they have really listened and taken on board what we were looking for. They sold their creative ideas to us through genuine research and insights, backed up with strong rationale, clearly answering the brief”

David Pettitt, programme leader and senior lecturer at University of Lincoln‘s School of Design said:

“A course like ours depends on being able to test our students with real creative briefs, from real creative businesses. The experience of working with industry professionals, like the team from Front, who can expertly bring to life the challenges and expectations of live work, is essential for helping us shape industry-ready creatives. Also, the agencies who are willing to lend their time and expertise to this kind of project are always the ones who are able to see the sense and value in nurturing the next generation of creative thinkers.”


Creative Challenge 2021 – take part

If your organisation would like to take part in next year’s challenge please get in-touch. Email Joe Chetcuti.


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Download our quick one page guide to writing a great creative brief:

  • First principles
  • Understanding your audience
  • Keeping the brief brief
  • What to include


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