Ring Automotive sells most of the UKs driving accessories. This quiet yet successful brand turned to us to give its latest campaign a creative kick-up the proverbial.

Our winter campaign was designed to help sell its award winning range of “get me home” products such as the tyre inflator and jump-starter. It was also an opportunity for us to present the Ring brand as confident and innovative to start the process of positioning the brand more positively in the consumers mind. The simplicity of the brand offer, first-aid, being presented both in the written form and visually through the strong simplicity of the visual design.