The beautiful City of York is investing massively in improving its bus services and infrastructure for its residents, business community and visitors. But that's not all. It has also commissioned us to bring the new bus service to life in a hugely inventive campaign designed to get more people not just feeling good about the bus but using it too.

Our strategy is to position the bus as York's preferred mode of transport. The concept is that travel around York is not just ideally by bus but actually improved by the bus. A unique creative platform has been developed using powerfully graphic illustrations that brings our family of York residents and visitors to life in a compelling and creative campaign.