In a groundbreaking campaign we took to the streets to bring the public transport message to die-hard drivers. Using proven sampling methods employed by street teams, we gave away taster journeys on public transport to drivers identified as being able to change their travel habits.

Fully measurable and backed up by post campaign research our client was delighted to find that up to 15% of those targeted were considering changing their travel habits. This was a huge improvement on previous industry efforts delivered through strong visuals, relevant messaging, an understanding of the needs and motivations of travelers and a well constructed campaign.