We hunted down the brightest and best of Leeds to show what a magnetic city really is. Proof that the city delivered on its promises. From our French chum Thierry who, for 15 years, has been making and baking the finest pastries for the city's foodies and Pippa, lead dancer at Northern Ballet, who trips the light fantastic around Leeds's best boutiques and eateries to Caitlin, only 10, but a connoisseur of family attractions across the city.

The campaign ran across 48 sheet, 6 sheets, online and press advertising in quality nationals. Look out for Leeds part duex in summer 2013.