We've helped to launch ÜCARE to provide extended warranties for your cherished purchases. From the latest dinky iPad incarnation to your slightly heftier dishwasher, you'll never be more than a 'phone call' away from a replacement or fix when you need it most. It'll be arriving on the high street soon.

With a pan-European rollout planned, the new brand required careful construction to work in multiple languages across multiple territories. At point of sale the new brand had to obtain stand-out with pick-up appeal and a simple, motivating message.

We worked with the client's multinational team from Italy, Poland, Sweden and the UK to develop positioning, values and brand name options before designing the new brand identity, packaging, website and launch materials.