Its not often you get the opportunity to work on creating the brand for the first new attraction in York for nearly 20 years. We pitched, we won, we set about the brand. Sweet!

In terms of brand development we couldn't be happier with the process and output. We worked directly with Continuum Group's senior team to develop the proposition and values for the attraction. This initial positioning and draft creative was out into consumer research to test against the brand objectives before being developed into the final brand identity and rolled out across all parts of the marketing plan.

From signage & packaging to advertising and even wrapping an entire bus it was great to see the brand brought to life so fully. It was on time and on budget too.