Our challenge was to create a new, innovative campaign launch Regatta's Standout clothing brand's S/S 2018 range that went beyond the usual category norms and encapsulated the Standout brand offer of being concise with strong and simple colour options.

Eye-catching and powerful campaign based on art-direction and photography that presented the range as fun, fresh and fit for purpose for an industry that moves fast. Buyers could instantly see how the range worked together in colour suites and across sizing and garment options. As a whole the campaign captured the energy and vitality of the range and its youthful audacity.

Regatta Image Regatta Image Regatta Image

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