Our challenge was to create a new, innovative campaign to encapsulate and launch Regatta's professional clothing range for Spring Summer 2018 that captures the breadth of offer and its contemporary nature.

We created box fresh silos to capture the multitude of scenarios that the range will work for. Each image was designed to be used as a single hero shot or be combined to communicate the whole range of groupings. Light, bright and airy art-direction kept things fresh and new with white-out props and small splashes of colour to ensure that the clothes were the focus of attention. Neat typography treatment allowed for additional messaging when required. All this led to a powerful set of launch materials that presented the range as modern, fashionable and stylish for use across point of sale, digital and advertising.

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