Create a campaign name and identity that can be used across all mediums and at point of sale to present, communicate and activate Costcutter's new £5 meal deal.

Costcutter wanted to offer a selection of different ingredients, protein, carb and veg, that could be combined to make one of three ‘meals for tonight'. Our challenge was to create a phrase that immediately communicated what could be a potentially confusing offer to time poor shoppers that had to work succinctly using minimal space both on the page, online and in-store. Our response was a simple but powerful three word phrase in a hand-made homely font, accessible and easy to scan, that could have a price point added to. Colour choice complemented both instore and communication brand guidelines.

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