Promote existing Costcutter ‘own' recipes with England World Cup group ties and that in turn, link through to Costcutter recipe pages.

We brought a celebratory and colourful graphic/typographic treatment to England's World Cup ties, all supported by an overarching ‘Bringing Summer Home' theme. Our concept of ‘Match Fit' was to pair England with their opponents national dish, a dish that could also be enjoyed while watching the actual game. We drove activation by enabling consumers to swipe through to the recipes and ingredients (all of which could be bought in store) and then direct them to their nearest store.

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